In my last post I talked about the basics of affiliate marketing on the Internet.

In this post, I am going to talk about choosing and promoting affiliate programs.

I have  mentioned this in a previous post that becoming an affiliate means you do actually work for another company or merchant. You sell their products or services depending on your particular preferences, skills and talents. Affiliate programs. When you become an affiliate, basically the company whose products you are promoting takes on most of the risk. They provide the products, the delivery, and the basic tools that you’ll need to promote for them.

I know you’ve heard me say this before, but affiliate programs are a great way to get started in an online business.  In fact, there are even some ‘Super Affiliates’ who consistently make enormous incomes just from affiliate programs.

When you are promoting affiliate programs you do not even need to build a website or handle the transaction. Your job is to drive traffic (customers) to your affiliate link.

An affiliate link is a special URL code that will identify customers coming to the company’s site from your advertising. It will likely be the website address with a code attached to the end.

Some affiliate programs also have tiers. That means if someone who is interested in selling the product comes through your link and signs up you will also get a small percentage of THEIR earnings.

How exactly you choose the right affiliate program? 

The best way to start is by researching research products on a topic that you are interested in. Try to determine if people are buying that product or service online.

There are many sources for finding that information including free ones, such as the one  available at Wordtracker:

This tool will allow you to see how many people are searching keywords related to the products that you want to promote.

When you have found a keyword that is popular, type it in to search bar along with ‘affiliate program’ into your search engine and this will give you a list of affiliate programs related to the services or products for that topic.

Here is an example;  ( dog training + “affiliate program” )

You can also use one of the affiliate program directories that I mentioned in the last issue To hunt down good affiliate programs.

When you have found a program that looks interesting be sure to carefully read the terms of the program. Make sure that payouts are not based on a high commission earning or you may never see your money. Also, try to choose programs with high commission rates. Often you will find ebooks and downloadable software has the highest rates as there is no physical product to make or ship. If you are satisfied with the terms then you need to sign up – usually a simple process.

Now that you’ve chosen an affiliate program it’s time to start  marketing.  The reason affiliate programs are so great for  beginners is that you only need to focus on marketing – not creating and delivering your own product.

Many affiliate programs have information on how to market and give you tools such as banners, product feeds, and more.

You can also look for other information on marketing including writing articles, creating pay-per-click campaigns, commenting in online forums etc. As you gain experience marketing you  will make adjustments to your selling and start creating a wonderful income!

Make sure you look for my next post soon. I will be talking about affiliate marketing rules.